Privacy Policy

1. Who we are

SpriteLab (spritelab.dev) is operated from the United Kingdom and processes personal data under UK GDPR.

2. What we collect

• Account data. Email address, name and avatar, handled by our sign-in provider (Clerk). If you sign in with Google or Discord, we receive the basic profile they share.
• Your content. Prompts you type, images you upload, and the sprites you generate, stored so your history and retuning work.
• Billing data. Payments run through Stripe. We never see or store your card number; we keep records of your plan, credit balance and credit transactions.
• Usage analytics, including session replay. We use PostHog to understand how the app is used, and that includes recording in-app sessions (clicks, navigation, what's typed into the app's inputs, with passwords masked). This is genuinely how we find bugs and fix confusing UI.
• Technical data. IP address and basic request logs, including at signup, used for security and to prevent free-credit farming and other abuse.

3. How we use it

• Running the service: generating sprites, keeping your history, billing you correctly.
• Preventing abuse and fraud.
• Improving the product (analytics, session replay, aggregate stats).
• Emailing you: transactional messages, plus occasional product updates and offers. Marketing email always has an opt-out.

We don't sell personal data.

4. Who processes it for us

• Clerk (authentication and account storage)
• Stripe (payments and subscriptions)
• PostHog (analytics and session replay, EU-hosted)
• Google Ads (measuring which ads bring visitors to SpriteLab)
• AI model providers: your prompts and uploaded images are sent to the third-party AI services that perform generation, only as needed to produce your result.
• Railway (application hosting)

5. Retention and deletion

• Account data is kept while your account exists.
• Your sprite history is yours to manage: you can delete individual sprites or wipe your entire history in the app at any time.
• Credit transaction records are retained for accounting and fraud-prevention purposes.
• To delete your account entirely, ask on Discord and we'll remove it along with your stored content.

6. Cookies and local storage

We use essential cookies for sign-in sessions (Clerk) and browser local storage for app preferences and offline fallbacks. We also use analytics cookies (PostHog) and Google Ads cookies to see how the site is used and which ads bring people here. If you visit from the UK or Europe we ask first, and none of these load until you accept. You can change your choice at any time with the Cookies link at the bottom of the homepage.

7. Your rights

Under UK GDPR you can ask for a copy of your data, correction, deletion, or restriction of processing, and you can object to marketing at any time. Ask on Discord and we'll handle it. You can also complain to the ICO (ico.org.uk) if you think we've got something wrong, though we'd appreciate the chance to fix it first.

8. Changes

If this policy changes materially, we'll note it here with a new date. Continued use after changes means you accept them.